Building the Machinery for B2B Growth

As marketers, it’s easy to get so caught up in content creation and tactics Scott's insights offer marketers a beacon, highlighting the imperative to deeply comprehend buyer profiles, consistently measure platform impacts, and focus on delivering tailored, impactful content throughout the extended and fragmented customer journey.

Scott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier marketing operation and scaling it across various solutions, industries, and regions. In this episode of Content Disrupted, Scott delves into his perspective on marketing as a machine-building endeavor and provides insights into how this concept translates into real-world practices. He also sheds light on how Endava addresses the challenge of creating consistent global messaging and discusses his strategies for adapting to the realities of an increasingly fragmented customer journey.

Episode Highlights:

[02:36] The Importance of Marketing in Driving Growth
[07:35] Building the Marketing Machine: Strategies for Consistent Engagement
[[15:53] The Challenge of Maintaining Consistency in Messaging
[23:30] The Need for Constant Evolution and Adaptability in Marketing
[35:32] The Future of Marketing: Navigating a Changing Landscape

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