How Top Brands Blend Brand and Performance Marketing with Expert CMO Bob Sherwin
February 1, 2024
When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry leader, about the intricate balance of brand and performance marketing, and why understanding the synergy between brand storytelling and performance analytics matters for businesses aiming to thrive in today's competitive market landscape.
When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry leader, about the intricate balance of brand and performance marketing, and why understanding the synergy between brand storytelling and performance analytics matters for businesses aiming to thrive in today's competitive market landscape.
Episode Highlights:
- [04:50] Philosophy of Integrated Marketing: Blending Brand and Performance
- [08:56] How Wayfair Balanced Brand Awareness and Customer-Centric Strategies
- [18:59] The Importance of Data-Driven Decision-Making
- [22:51] Strategies for Measuring KPIs in Integrated Marketing
- [29:56] Adapting Marketing Strategies Amidst Economic Uncertainty
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