Cleveland Clinic’s Pioneering Approach to Content Marketing + AI with Amanda Todorovich
July 18, 2024
In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling content excellence and driving engagement in healthcare marketing and beyond.
In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling content excellence and driving engagement in healthcare marketing and beyond.
Episode Highlights:
- [04:22] - Building a Content Marketing Powerhouse: Cleveland Clinic's Digital Evolution
- [09:36] - Strategy for Maintaining Relevance Amidst Noise in Healthcare Content
- [16:54] - Navigating the Explosion of Digital Channels and Platforms
- [25:45] - Piloting AI in Healthcare Marketing: Opportunities and Challenges
- [31:12] - Implementing GenAI Responsibly: Education, Governance, and Best Practices
- [38:57] - Navigating Budget Pressures and Proving Content Marketing ROI in Healthcare
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