Earning Customer Trust in the Age of AI and Misbelief: A Behavioral Economics Perspective with Professor Dan Ariely
July 4, 2024
How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests.
How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests.
Episode Highlights:
- [02:25] The Psychology of Misbelief: How Stress and Low Resilience Shape Consumer Belief & Decision-Making
- [10:19] The Funnel of Misbelief: How Personality and Social Identity Reinforce Mistrust
- [18:34] Three Levels of Building Trust at Scale: Transparency, Vulnerability, and Long-Term Alignment
- [27:11] Consequences of Consumers’ Anxiety and Desire to Control Purchasing Decisions
- [31:43] Marketing to Emotional and Psychological Needs
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